The company, Saul’s Characters, was started by a retired lawyer who wanted to make fun of the characters that he had been supporting for over 40 years. From the Breaking Bad series, Better Call Saul Shop has offered a variety of character-related merchandise. Favoring Breaking Bad fans, this online store has brought to life what you would have previously seen from Saul Goodman’s (Bob Odenkirk) colorful suits, Jimmy McGill’s (Bob Odenkirk) trademark backwards cap, and Walter White’s iconic blue hazmat suit.